A developer with a clear vision and a growing portfolio. When we started work on our first website together, it was clear from the outset that more projects would soon follow. So we built it as a system — not as a one-off project.
Each development project gets a new visual identity — logo, colour scheme, typographic tuning. But they all share the same foundation: a consistent set of typefaces, iconography and component logic. Adjust a few global variables and the website takes on a completely different character.
The SMV Invest websites are not just property catalogues. They are sales tools that have to capture attention, persuade and guide potential buyers all the way to a decision. The client always provides us with beautiful exterior and interior visualisations — we make sure the design doesn't obscure those visuals but lets them shine.
Every new website enriches the whole system. A module created for one project is instantly available to all the others. Property filters, price cards, floor-plan selection, CTA blocks — designed once, usable any time. As a result, each new website comes together faster and more precisely than the last.
Instead of tables and PDF price lists, we let buyers browse the project naturally. In an interactive visualisation of the site, they pick a building, choose a floor and immediately see the floor plan with the available units. Every apartment has its own card showing the layout, floor area, price and sales status. Intuitive, clear, convincing.
An interior visualisation isn't just a pretty picture — it's an interactive space. By clicking on hotspots, buyers can view material details, switch the flooring and explore alternative surface finishes. The website sells the feeling of living there — before the keys even exist.
The client provides visualisations of truly high quality, and that's a foundation we love to build on. The website design isn't created in a vacuum — it grows out of the materials, atmosphere and colour palette of each specific project. The result is a website where visuals and content speak the same language.
Apartment details, project page, location, interiors, price list, FAQ, blog, contact — every subpage has its own logic, content and purpose. Nothing is done by halves. Because a buyer who makes it all the way to the “How it works” page deserves the same care as someone visiting for the first time.
A 3D visualisation of the entire site lets buyers walk around the project virtually — exploring the orientation of the buildings, the greenery and the surroundings. It works just as well on a phone on the tram as on a tablet over coffee. A good overview leads to a better decision.
Over two years of collaboration, we have created five websites for SMV Invest development projects. Apartments in large complexes, semi-detached family homes, building plots in the green outskirts of Prague — each type of sale has its own specifics, and each project calls for a slightly different approach. Yet they all grow from the same design foundation. That makes them consistent where it makes sense and unique where buyers will appreciate it.
When we invested time in a solid design system at the start, we knew why. Today we can see it in the results — every new project comes together more smoothly, faster and with greater confidence. SMV Invest gives us freedom, quality materials and trust. We do our best to make that show on every website. We're delighted that this collaboration is still going strong.
