For Arya, a company active in residential development, investment and hotel management, we designed a complete visual identity including a new logo. Our goal was to create a timeless design that reflects the brand's dignity and connects its activities across unique destinations in Indonesia.
We designed the Arya logo to be clear, flexible and visually memorable. Its basic versions allow it to be used across various platforms and media without losing its identity.
The logo symbol combines several key elements: a royal crown, the letter A, a lotus as a symbol of renewal and a seed representing investment. Together, they form a visual metaphor for the Arya brand, connecting dignity, calm and growth.
We created a unique pattern that serves as a unifying element across the entire brand identity. The pattern draws inspiration from the shapes of the logo symbol and offers flexibility for use on printed materials, packaging and digital platforms.
The Arya colour palette is inspired by Indonesia's lush nature. Two shades of green symbolise calm and harmony, while a golden rose adds a sense of luxury and sophistication. The colour combination underlines the brand's premium character and its connection with nature.
For the Arya brand, we chose Mercenary, a geometric sans-serif typeface that is clean, modern and easy to read. We use it in four styles to ensure consistent and professional communication across all platforms.
The Arya brand comes to life not only on paper, but also on products and in everyday surroundings. From cosmetics and web interfaces to meticulously crafted packaging – everything is created with an emphasis on aesthetics and functionality.
The Arya logo finds its place on a wide range of corporate materials. Every detail is designed to underline the brand's elegance and professional character while making an unforgettable first impression.
The Arya logo also stands out in a hospitality setting, adding an exclusive touch to items such as bathrobes, door hangers and room decorations. These details combine design with a pleasant experience for every guest.
We'd like to thank Arya for the opportunity to help create their new visual identity. Working on a project that combines elegance, sustainability and innovation was truly inspiring for us. We believe the new design will successfully support the brand in all markets and strengthen its relationships with clients and partners.
